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Top Articles
Using Clear Signals To Increase Your SEO Rank
[2010-08-30] Every day, people send out thousands of conscious and subconscious signals, whether they are indicating a right turn, raising their hands, or crossing their arms. Signals can be interpreted positively or negatively, or they can be completely misinterpreted with unfortunate results.
Ensuring Your Site Is Easily Understood By Search Engines & Users
[2010-08-16] There is a lot of things that fly around about SEO but all of them can be easily summed up in three specific optimization areas:
1. Technical and Server Side
2. Content Development
3. Promotion and Link Development
Can Your Content Escape The World's Spam Filter?
[2010-08-02] The Internet is a funny place. I mean funny in a quirky kind of way, because we are forced to think in ways that we simply don't need to consider in the offline world.
The Best Practices For Image SEO
[2010-07-19] The purpose of this post is to review best practices for image search, also to inform people who haven't heard, you can now include images in your XML sitemaps. For up to 1,000 image you can add per page, I will point you to the resource on Google and also provide the syntax and required and optional fields that you can use when adding images to your sitemap.
How To Avoid 403 Errors When Updating Your site
[2010-07-06] After 13 years developing web sites you'd think I'd have seen it all. No such luck, as the Interwebs continue to surprise me. Recently we revamped a web site for Hatch Billiards, a maker of custom pool tables and billiards furniture. We took it from being a static brochureware web site and ported it to WordPress so that Hatch Billiards could update and maintain the site in house. As part of that conversion, all .html pages were renamed as .php pages.
SEO Is Key To Any Successful Web Development
[2010-06-21] Anyone who has been an SEO consultant knows that SEO is often bolted-on as an after-thought. Which is, of course, the worst way of doing SEO.
The Future of Development
[2010-06-07] Redmonk analyst Stephen O'Grady uses Facebook and Twitter as a guide for the future of development. Is your company ready to follow the prescribed guide?
Building Your SEO Campaign On High Impact Pages First
[2010-05-24] Today we're going to briefly discuss website tiering and how it should affect the workflow of your SEO campaign as well as keyword funneling. SEO Design solutions wrote a great article on Tiered Navigation and Link Structure, and their methodology fits nicely into how I've approached the optimization of several websites in the past.
The Best Way To Handle Pagination
[2010-05-10] Today's post is an answer to a question from Don: How to best handle pagination, use the same description meta tags? Use the same title tags just add page 2
How To Build An Archive System For Large Websites
[2010-05-06] Today's post is an answer to a question I took a few weeks ago: How to organize archives/categories on Wordpress for news site/blog that publishes a lot of articles, around 30-50 daily.
SEOing Your Site During A Re-Launch
[2010-04-19] This article comes on the heels of a few website redesigns and relaunches that the SEO team and I have had to work through over here at People To My Site. People (namely me) and companies are always redesigning their websites, and while some really do it right there is always the potential for it to get really screwed up from an SEO perspective - which happens more than I care to admit.
How To Apply SEO Changes To Your Site
[2010-04-05] Implementing SEO changes can be one of the toughest parts of any search engine optimization project. Admittedly, it takes a lot of time and energy to come up with the right keywords, choose the right themes for pages, and write content, but in many cases the biggest challenge involves getting the optimization onto the site itself.
You Could Be Sacrificing Visibility By Using Ranking Report Software
[2010-03-22] In the past, some search engines allowed an API access key to be used for ranking report software, and it can still be utilized today. Without utilizing the API key for the reports, you could be blocked from accessing the search engine. Software-automated queries drain resources, bandwidth, and inflates ad impressions, which is used to compute quality score for Pay-per-Click Ads.
Finding Value In The Avalanche Of SEO Advice
[2010-03-08] There is obviously no shortage of information on SEO. But thanks for turning up here :) The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler?
How To Detect And Correct Over-Optimization
[2010-02-22] What is overoptimization? In the world of SEO, over-optimization refers to the idea that your site has been heavily manipulated for search engine rankings. Normally, an over-optimized site is easy for a person to detect, and even easier for a search engine algorithm to spot.
Making Your Site More Search Friendly
[2010-02-08] When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. This is especially important for e-commerce websites that quite often have long complicated URLs. But having good URL structure is still no less important for static websites.
Is There Any Value In Trackbacks?
[2010-01-25] The idea of trackbacks and pingbacks are great. It's a way of getting notified when someone else posts about you on their blog. However, spammers have taken over and it makes you wonder if there is any value in trackbacks anymore.
How To SEO For Your Niche
[2010-01-11] In some ways, SEO for niche sites and products can be easy. There may not be a lot of competition for your keywords, and you can get good rankings on them in a relatively short amount of time. The downside is that you may not be seeing a lot of traffic, even with top rankings, because niche items (by definition) don't see a lot of demand.
Do You Have A Landing Page?
[2009-12-28] This great short video on the 7 deadly sins of a Landing Page Design is great! Pay attention to the the use of pics and text. Also look at too much of pics or text can be bad as well.
How To Build Your Site Ranking Through One Way Links
[2009-12-07] In the world of Search Engine Optimization (SEO) "one way link building" involves getting other people to hyperlink to your website without sending a link back to theirs (reciprocal linking) or exchanging links in a triangular fashion with a third party.
Saving Your SEO Budget To Achieve Your Goals
[2009-11-23] Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don't have the funds, time, or resources needed to engage in as much marketing as they would like. Unlike larger businesses with deep pockets, small business often have to rely on do-it-yourself strategies built upon free advice gathered from blogs, forums, and social networking sites.
Good SEO Strategies Are Worked On Everyday
[2009-11-09] Many people think that SEO is a set-it and forget it endeavor. The theory is that once you optimize the site then there really isn't much more to do after that. This is something that many penny pinchers like to espouse so they can try to "save money". Others just don't like the idea that online marketing is a never ending process. We like to have goals and want to see things through a conclusion.
Dealing With Low Quality Links To Your Site
[2009-10-26] A latest Webmaster Blog is providing solutions to the webmasters who want to get rid of the low-quality links on the Webmaster Tools. There is no doubt that every site owner wants to build a good reputation for its site and the poor-quality incoming links can harm the credibility & ranking of the site.
Creating Custom 404 Pages To Handle Errors
[2009-10-05] Last week I wrote about 404 errors and how to track them in your web analytics tool. In this post I am going to look at how various sites are dealing with 404 error messages and provide your 7 ways of handling 404 pages on your site.
404 Errors Could Be Killing Your Site's SEO
[2009-09-21] This is search engine optimization tip number twenty nine in our continuing series of search engine optimization tips. All of our search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple: check your 404 error pages on your website.
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