 WebProWorld Dev Forum |
bdizke.exe
Here's one that I've personally never seen before and I can't find any search engine info on it, so I'm trying to figure out what it's tied into.
Image accessing another image
Going thru the web access logs, I noticed the following. As I understand, the image is a referrer here.
Automatic BCC of all email (incoming, outgoing)
We have a client who would like to receive blind carbon copies of ALL email being sent to his two employees.
|
| Recent Articles |
Should You Renew With Your Current Host? - Your Website In The Year 2005
Sometime during this year the chances are you're going to have to renew your hosting package. Can you be sure you're still getting the best deal for your site?
The 5 Biggest Mistakes Almost All Web Designers Make
Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash...
PIM Team Case Study: Creating Text Effects With PHP And GD
A-tec Signs and Sraphics Inc. launched a web site with the idea to sell decals online. To achieve better customers ineterest the website had to integrate online decal builder.
Hexadecimal Color Notation on the Web
When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.
CSS - Maximum benefits
CSS is a simple file which controls the visual appearance of a Web page without compromising its structure. Using CSS we can control our font size, font color, link color and many other attributes on our web page.
Design an Eye Catching Website
We all know that these days every one can design a website but the question remains how to design eye catching website .
Benefits of an Accessible Website - Part 2: The Business Case
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Database Driven Websites Explained
When I was beginning web design and web programming years back, I remember all the confusing terms, technologies and concepts that were floating around that just made it that much more difficult to wrap my head around the whole web thing.
|
| |
04.11.05
Can Invisible Text In CSSs Slip Under Search Engine Radar?
 By Lawrence Deon
I'm literally inundated with questions on the subject of invisible text & hosting so I thought I'd debunk some myths and give you the facts straight up.
What is invisible text? Invisible text is the body text that's the same or similar color to the background. You know, the stuff you can very easily see on a page if you press Ctrl-A or highlight everything on the page with your left mouse button.
Will invisible text hurt your search engine rankings? Undoubtedly! If you attempt to use the same color text as the background color of your web pages the search engines will penalize you.
Why? The use of invisible text is commonly considered black hat seo by the search engines and a blatant spam tactic. If your visitors can't see or read the text then what good is it anyway? It's deceptive period.
Trust Google when they say in their Quality Guidelines & Specific recommendations to avoid hidden text or hidden links.
http://www.google.com/webmasters/guidelines.html
Now here's why this topic is so interesting... and I know you're saying, why should I worry or care about invisible text if I've never used any on my web site? Well the answer is simple.
You may be hosting invisible text on your website right now & not even know it. In fact you were never intended to know it... That's why it's invisible!
WHAT? Yeah... you may be getting duped!
So just what exactly am I talking about? I'm talking about your hosting company (usually the free ones) leeching your Google PageRank & building link popularity for their clients off your web pages & bandwidth. If you don't think they do it... guess again. It's a lucrative business.
Now with that said I'm not going to name or badmouth any specific hosting service. What I am going to do is tell you how to determine if you're an unsuspecting victim.
Here's an invaluable tool to help you detect search engine spam penalties!
http://tool.motoricerca.info/spam-detector/
Secondly, double-check your cached pages to see what the search engine robots actually see when they index your page. Look for additional links & advertising in the source code that isn't in your original source code.
If you find additional advertising or links that aren't on your current pages... your host MAY be killing your search engine rankings. The simple solution to this problem is to immediately transfer your domain to a trusted service provider.
http://www.tkqlhce.com/click-1604302-10294265
Now let's talk about the invisible text you can't see at all on a page. Yes, you could still be hosting invisible text. Even if you press Ctrl-A or highlight everything on the page with your left mouse button & nothing shows up!
Just for the record you'll find some content management programs employing this very technique. Imagine my surprise when I discovered my PageRank 5 realty site had two sets of Meta keywords on my pages, easily seen when I view Google's cached versions....
I was choked... especially since their user agreement didn't disclose this fact!
Is using invisible text in cascading style sheets good? Nope!
There's a new school of thought claiming you can use an alternative cascading style sheet (CSS) approach to placing invisible text on your web pages without penalty.
The theory is predicated on the premise that you could employ an external style sheet in another directory. There you' d simply define a special class for a tag like <P> where the font and background colors are identical.
The claim is there's no way for the current search engines algorithms to distinguish the color codes and penalize you. While this may or may not be the immediate situation it's fundamentally WRONG!
Invisible text is invisible text & it's spam.
Since many invisible text tricks utilize CSS positioning properties to hide their contents, you'll soon see (if not already) the search engines employing advanced algorithms to find hidden text in CSSs.
If you subscribe to the CSS theory you'll undoubtedly be revisiting your strategy or paying later by being blacklisted or removed entirely from the various search engine indexes.
Incidentally, before you roll the dice on this one you might want to consider the fact that the tool I just referred you to is only the beta version and the developer is already planning to add support for identifying invisible text in CSSs! Just how much more advanced and further ahead do you think the search engine techs are?
So what does it all mean to you & what should you do?
1. Check your cached pages for invisible text.
2. If you find Invisible text or advertising determine it's origin
3. Read every user agreement very carefully
4. Take action & do something about removing it!
The bottom line lesson here is simple. Trying fool the search engines with Spammy tricks or hocus pocus schemes has never worked for long in the past. Don't employ unethical spam techniques and don't become an unsuspecting victim yourself.
Copyright 2005 Lawrence Deon
About the Author:
NLawrence Deon is an SEO/SEM Consultant and Author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com |
|
